Haven Financial Solutions 

21 - 04 - 2023

ECA South | Specialists in Bespoke Website Design

New Website FOR Haven Financial Solutions

Having previously worked with Matt Thomas at Haven, we identified the flaws and shortfalls with his existing website. Haven Financial Solutions in Poole, Dorset recognised the need to revamp their old website to better serve their existing clients and attract new ones. Haven Financial Solutions would look to embark on a journey to transform its website into a more attractive and user-friendly platform with a streamlined customer journey.

Assess their existing website

The first step in the new website process was a thorough assessment of the existing website. We conducted a comprehensive review of their old website to identify its strengths and weaknesses. We then analysed the website's design, content, navigation, and overall user experience to determine areas that needed improvement.

Build on the initial redesign

Based on the assessment, we identified several key objectives for their new website. The aim was to create a modern and visually appealing design that would resonate with their target audience, convey their brand identity effectively, and enhance the user experience. They also wanted to streamline the customer journey, making it easy for clients to access information about Wills & Trusts as well as Health & Life Insurance options. Haven also wanted to focus on clients submitting their details via short & long form contact forms. Additionally, they sought to improve the website's search engine optimisation (SEO) to increase its visibility and attract more organic traffic.

The first step in the website redesign process was to create a new visual identity that aligned with Haven Financial Solutions' brand image. The website's new design featured a modern and clean layout with a simple colour palette that reflected the company's professionalism and trustworthiness.

The use of high-quality images, infographics, and icons helped to convey complex information in a visually appealing way, making the website more engaging and user-friendly.

The user experience and customer journey

Streamlining the customer journey was a top priority for Haven Financial Solutions. The website's navigation was simplified, with clear and intuitive menus that allowed visitors to quickly find the information they needed. New clients could explore Health & Life Insurance options through a user-friendly quote request form that captured their information and connected them with a Haven Financial Solutions representative for further assistance.

To improve the website's SEO, the content was optimised with relevant keywords and meta tags, and a blog section was added to provide valuable information to visitors and boost organic search rankings. The website's performance was also optimised for fast loading times and mobile responsiveness to ensure a seamless experience across all devices.

Haven Financial Solutions' new website resulted in a more attractive and user-friendly platform that effectively served the needs of both existing and new clients. The modern design and seamless customer journey enhanced the overall user experience, making it easier for visitors to access relevant information and take action.

The new website has helped Haven Financial Solutions establish a strong online presence and regain its digital footprint in the financial sector within Poole, Dorset & surrounding areas. View the website here.

Matt Thomas from Haven Financial Solutions said:

"I recently instructed ECA to overhaul and modernise my website. They have done a fantastic job, it has far exceeded my expectations. They made the process of moving from my previous website creator / host a breeze and are so much easier to contact and deal with than my older website host. I cannot recommend highly enough!"

ECA CMS Version 3.9

Haven's website was built on our in-house CMS platform. The latest version being ECA CMS 3.9. This allows both us and Haven to go in add/remove or amend existing pages without altering the style and functionality of the pages. Each website we create further develops our own CMS platform and allows us to offer it to more industries of business.

To talk about a new website for your business, get in touch with the ECA team today.

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