Email marketing is a great way to keep in touch with your customers, but it's important to do it well. You can use email marketing to promote your business, or push sales but more and more clients are using it for newsletters!
Email newsletters are an easy way for people who know about your business (and those who don't) to stay up-to-date on what's going on at all times. For example, if there is a sale coming up at one of our stores or if we have new products that were just released into the market (or even if we're just having a good day), it’s a good idea to send out an email newsletter informing people about these things so they don't miss out on anything! This doesn’t always have to be a sales message, as an increasing number of consumers are interested in who and what your business stands for.
Your subscribers started the relationship with you. It is very likely they've given you their email address voluntarily, and they want to hear from you. Your readers are customers who trust and like what you have to say--and they want more of it! This means you're not starting from scratch when it comes to building relationships with these people; they've already done most of the heavy lifting required for having a productive conversation with their inboxes.
But how do newsletter campaigns drive sales? Just think, if someone gives an email address to your business freely, then that individual wants more information about products or services related to their recent enquiry/purchase (as well as updates about what else is going on). The chances are also good that person will buy something from whoever sends them emails regularly enough that he or she doesn't forget who sent them in the first place (or even worse: forgets which brand/company/store had sent them).
Personalization is one of the easiest ways to make your newsletter stand out and feel personal. You can do this by using the reader's name in the email, or even just a casual greeting like "Hey there!". We are also seeing a rise in puns and emojis. Everyone likes to laugh and smile, making your newsletter fun and vibrant will attract a higher open rate.
It's also important not to be too formal when writing your emails - it's better for them if you use a more conversational tone than an overly formal one. This will help keep your readers engaged with what you have to say and make them feel like they're having an actual conversation with someone. Think about giving a colleague news and information about the business and how you would speak to them.
Furthermore: don't try too hard! Your readers can tell when someone is trying too hard or being insincere, so don't try for anything beyond being natural and friendly throughout every interaction with them.
You can use newsletters to inform customers about new products and services, upcoming events, changes in business hours and other important information. Customers like knowing what's going on at their favourite businesses and they're more likely to keep up with their favourite brands if they're included in the communication process.
Newsletters are also a great way to keep your customers up-to-date with the latest news from your company. If you have any interesting stories or announcements that might be relevant for them (for example: "Meet the latest member of the team”) then this is where they'll be shared first!
Email newsletters are easy to find, read and digest. They're a great way to get your message across quickly, without having to write an entire blog post, create a landing page or publish an article about it. Newsletters also have an unsubscribe button at the bottom of every email that you send, so if someone doesn't like what they see in your newsletter then they won't have any trouble getting rid of it!
Email newsletters are a great way to test the waters before you make a big splash. You can see if something works and then make adjustments based on your results, without having to invest in large marketing campaigns that could turn out poorly if they weren't successful right away. For example, let's say you want to test offering 50% OFF MOTs in March . A newsletter would allow you to do this without spending money on ads or paying for extra advertising or print costs associated with promoting this elsewhere. You can also provide loyalty offers & incentives to your newsletter subscribers, providing them with exclusive discounts for reading your emails. This again builds trust and increases the probability of repeat or referral business.
Overall email marketing has always been successful, but newsletters are increasingly more popular. More and more of our clients now look to send out newsletter-style email campaigns since the global pandemic of 2020. We believe consumers have adapted to reading more and want to know relevant information as well as sales and promotions. This gives the perfect opportunity to combine all areas of your business into one email newsletter-style campaign.
Here at ECA, not only are we experts in email marketing but we also offer digital flipbooks. Our flipbook platform provides an interactive digital brochure which you can use for newsletters. For more information on email marketing or digital flipbooks, please speak to the team today on 01425 688565 or contact us here.