One of the biggest decisions any business makes, sometimes on a daily basis, boils down to just one topic: budgets. How much is invested, how much is spent and how much profit needs to be made. Advertising plays a key role in this process, if you don’t advertise then you don’t attract customers, they won’t spend with you and ultimately you don’t make profit. But advertising takes time and resources and both can be limited depending on your budget. The best way to avoid this is by using a full service advertising agency.
If you’re thinking about using an advertising agency here are just a few of the benefits your business will be able to take advantage of.
It may sound counterintuitive, but a good advertising agency will actually save your business money in both the short and long term. In the short term they will often be able to negotiate a far better rate then you’ll ever be able to just because of their buying power with media companies.
In the long term, a good full service advertising agency becomes an extension of your team – without any additional payroll costs. Hiring an advertising agency is not a luxury, it is smart and will cut down your marketing costs and save you money.
Engaging an advertising agency will make your life a little easier and save you time. An agency means that you and your team don’t have to spend time creating and running advertising campaigns. This can be helpful, especially if you don’t have anyone hired specifically for advertising and marketing responsibilities or if your team is small.
Working with an agency is especially crucial if you do not have the right team in place for running marketing campaigns. You will end up spending a lot of time creating a campaign that ultimately fails due to lack of knowledge and expertise. Instead, with an agency working in partnership, you can make you and your team’s lives easier by using people who are experts in the field.
With an agency you don’t have to waste time finding, hiring, and training a new employee. If you’re hiring one person to do your advertising and they are not necessary to any of your other business objectives this might not be the best business decision. On top of hiring someone, training people well is no simple task. Often, getting someone up to speed takes months.
On the other hand, working with an agency is a completely different exercise. When you work with an agency there is no time spent training, managing, or on-boarding them! Working with an agency is all about having clear expectations and setting the right goals so you get the results your business needs. An advertising agency enables you to do what you do best: run your business.
Agencies don’t need any training; they know what they are doing. When you work with an agency you are getting access to a team that has in depth knowledge in their area of expertise.
Agencies are also able to hire more people of diverse talents than other businesses are. Agencies have access to researchers, videographers, designers, media buyers, SEO experts, social media managers etc. which means that when you hire an agency you have a far wider range of experts available to you.
In addition, agencies can provide the in-depth knowledge that your advertising and marketing efforts will need in order to generate results.
Agencies are running campaigns day in and day out for multiple clients and, as they say, practice makes perfect. They know what will work and what they need to do to get you results. With so much noise out there it’s important that the money you invest into advertising makes an impact for your company. Agencies know the tactics to use to generate a successful campaign.
In the end what matters the most is that you see a positive impact on your business. Using an agency will get you the results you need faster to expedite the growth of your business. If you’re looking to see results, save yourself time, money, and work with experts in the field hiring a full service agency really is a no-brainer.
Now is the time to make sure your company is getting the best results from it's marketing investment. Get in touch with me directly on 01425 688565 and ECA will help you take the next step.
Tim Effemey
Managing Director